• Preview part of Discovery Sports Events’ mission to revolutionise track cycling and engage new audiences as it introduces the metaverse for the first time
  • Taster allowed exclusive group to experience a selection of the actions, interact with each other and discover unique content & products
  • Metaverse preview launch is part of the multi-year international partnership between Discovery Sports Events, part of Warner Bros. Discovery Sports, and Infinite Reality

Discovery Sports Events (DSE), Warner Bros. Discovery Sports Europe’s event management and promotion division, and Infinite Reality (iR) have unveiled a preview of the first metaverse experience under their partnership, which brought the UCI Track Champions League to the Web3 world for the first time. 

This sneak peak of the UCI Track Champions League’s future metaverse experience, delivered with series partners iR, was previewed around the final rounds of the 2022 UCI Track Champions League in London on 2-3 December and offered truly unique and immersive engagement opportunities to reach new audiences. Contained within a virtual rider helmet, the metaverse preview was accessible by desktop or laptop with no special equipment required.

An exclusive group of key stakeholders became the first to experience the ‘INFINITE SKYBOX’ and its exciting new features under development including:

  • The possibility of watching a selection of the action, such as alternative angles and rider on-board cameras, with two screens that also integrate the event’s real-time rider and race data 
  • Discover official UCI Track Champions League merchandise including a unique NFT collection dedicated to the UCI Track Champions League riders 
  • Drop into a social space to video chat with other fans 
  • Watch on-demand content including the UCI Track Champions League documentary series about the riders: Back on Track and Sports Explainers to get deeper understanding of Track Cycling 

The 2022 series climaxed on 3 December in London where every race was available to watch on Warner Bros. Discovery Sports’ platforms, including discovery+, Eurosport and GCN+.

Watch the exclusive cinematic trailer showing the vision for future Metaverse experiences around the UCI Track Champions League.

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