The Netherlands’ biggest commercial broadcaster is confirmed to offer live coverage of track cycling’s innovative new series
7 July 2021 – Paris, France: The UCI Track Champions League today confirms that RTL – the largest commercial broadcaster in the Netherlands – will offer live coverage of the innovative new track cycling series. RTL joins a host of international broadcast partners that are set to be announced in the lead up to the league’s first round on November 6th.
RTL will broadcast every round, with four of the six rounds aired live on RTL 7, and all six rounds streamed live on the Dutch network’s Videoland streaming service. RTL joins host broadcaster Eurosport, which is already set to bring the new League to viewers in Europe, Asia Pacific, Africa and the Middle East. The agreement with RTL was made together with Eurosport Events, the Discovery-owned event management business and global promoter of the UCI Track Champions League.
This latest move comes as part of the new league’s ambition to elevate the sport to a new level of global prestige and bring track cycling to a fresh international audience. Track cycling fans can expect confirmation of further exciting international broadcasting partnerships over the coming weeks, ahead of the League’s inaugural round in Palma, Mallorca.
Peter van der Vorst, RTL’s Chief Content Officer said: “We are excited about the short, dynamic and attractive format of the newly formed UCI Track Champions League. It fits our strategy of building new sports in the Dutch territory. The action packed evenings combined with new technology and the commitment to gender equality in the sports, shows the push to the future of track cycling. On top of that The Netherlands is represented by great and successful Dutch athletes such as World Champions Harrie Lavreysen and Kirsten Wild. We are looking forward to the inaugural season.”
François Ribeiro, Head of Eurosport Events said: “Welcoming RTL to a growing list of confirmed international broadcast partners is another major step in delivering the broad reach and new audiences we will bring to the UCI Track Champions League. The Netherlands is a key market for us as we look to expand track cycling’s audience with this innovative new format. We’re also excited to bring the new league to the country’s contingent of dedicated track cycling fans of course. We’re looking forward to announcing a series of international broadcasters set to join them as we draw closer to November.”
Image credit – SWPix.com
