UCI TRACK CHAMPIONS LEAGUE COMES TO THE METAVERSE WITH UNIQUE PREVIEW AROUND SERIES FINALE IN LONDON
Discovery Sports Events (DSE), Warner Bros. Discovery Sports Europe’s event management and promotion division, and Infinite Reality (iR) have unveiled a preview of the first metaverse experience under their partnership, which brought the UCI Track Champions League to the Web3 world for the first time.
This sneak peak of the UCI Track Champions League’s future metaverse experience, delivered with series partners iR, was previewed around the final rounds of the 2022 UCI Track Champions League in London on 2-3 December and offered truly unique and immersive engagement opportunities to reach new audiences. Contained within a virtual rider helmet, the metaverse preview was accessible by desktop or laptop with no special equipment required.
An exclusive group of key stakeholders became the first to experience the ‘INFINITE SKYBOX’ and its exciting new features under development including:
The 2022 series climaxed on 3 December in London where every race was available to watch on Warner Bros. Discovery Sports’ platforms, including discovery+, Eurosport and GCN+.
Watch the exclusive cinematic trailer showing the vision for future Metaverse experiences around the UCI Track Champions League.
Available on iOS and Android
Never miss a moment of the new UCI Track Champions League competition with the Official App and get a unique and immersive experience. The app will take you right to the heart of the action in real-time and provide unique insights into the world’s best track cyclists.