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Discovery Sports Events and AWS will deliver new fan engagement experiences around the UCI cycling competition, including a new UCI Track Champions League app, competition insights, and in-race statistics to help existing cycling fans dive deeper into race strategy and attract additional followers to the sport.

Discovery Sports Events is working with the UCI, the worldwide governing body for cycling, to redefine and innovate track cycling. The new series of races that will take place under the UCI Track Champions League will develop a strong year-round narrative for the sport, including between the Olympic Games and major annual races, telling the whole story and setting the foundation for sustained fan engagement. By taking advantage of the breadth and depth of AWS capabilities, including machine learning, analytics, media services, containers, and database, Discovery Sports Events will establish a unique viewing and engagement experience for fans that complements UCI’s new, elite competition among the world’s best riders.

For further information, please read the press release.